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MEA 2019

Introduction

Marketing Educators' Association, Phoenix, 4-6 Apr 2019; Deadline 1 Dec

The 43rd annual conference of the Marketing Educators’ Association, the premier marketing educators’ association dedicated to advancing the practice and scholarship of marketing education (), will be held April 4-6, 2019 at the Canby Hotel located in the Biltmore area of Phoenix, AZ The emphasis of the 2019 Marketing Educators’ Association Conference will be on topics dealing directly with marketing education— current marketing trends (e.g. social media, technology, creativity, ethics, interdisciplinary courses, online discussion), student/department development issues (e.g. internships and client-based projects, place activities, Alumni relations and fund-raising activities, developing institutes, centers, interest / advisory groups), as well as general marketing education and faculty development issues—and will be comprised of both Competitive Papers, Special Sessions and 2-3 page position paper sessions. Conference registration includes a one-year subscription to the Journal of Marketing Education, along with the Thursday President’s reception and awards dinner, Friday lunch, and Friday and Saturday breakfasts. MEA participants at the 2018 Conference in Santa Fe enjoyed a friendly atmosphere with colleagues from all across the United States and different countries around the world while engaging in discussions about cutting edge advances and future trends in marketing education and pedagogy.

Papers presented at the conference may lead to publication in the Journal of Marketing Education or other similar journals. If you are working on an idea that is not a fully developed paper yet, a 2-3 page position paper would provide you a chance to network with colleagues who have similar interests who can provide feedback on your work in progress. Regardless of whether or not you are submitting a paper, join us to share ideas and participate in discussions with colleagues who care about the practice and scholarship of marketing education.

The Canby Hotel is a luxury boutique hotel in Phoenix, which has near perfect weather the time of year the Marketing Educator’s Association conference is held. There are modern conveniences, such as mini-fridges and ergonomic desks, as well as luxury perks like expanded windows with city or mountain views, doubletake artwork and marble bathrooms. The hotel also has a cutting-edge gym and a tranquil spa. The Canby is close to Camelback Mountain, Biltmore Fashion Park and lively downtown Phoenix.

**Papers and proposals should be submitted electronically by December 1, 2018 to:

Paper submission instructions:

The call for papers can be found at:

For more information about the Marketing Educators’ Association please visit: