Teaching MaxDiff
Introduction
A note on some Sawtooth Software educational resources
Teaching Best-Worst Scaling (MaxDiff) at the University Level
Sawtooth Software provides easy and inexpensive software for university educators to teach best-worst scaling (MaxDiff) to students. It’s appropriate for either undergraduate or graduate-level courses. MaxDiff is a very intuitive research tool that provides an excellent foundational learning experience to prepare students for the more advanced multi-attribute discrete choice methodology called discrete choice modeling (DCM), also known as choice-based conjoint (CBC).
Sawtooth Software has developed a simple, yet powerful cloud-based platform called Discover for programming, hosting, and analyzing either MaxDiff or CBC research projects. In addition to supporting MaxDiff and CBC exercises, Discover also supports the standard survey question types and is mobile friendly for respondents.
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