TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 24(8)
Consumer-driven media planning and buying
–Don E. Schultz, Martin P. Block & Vijay Viswanathan [] []
An investigation of the corporate identity construct in China: Managerial evidence from the high technology industry
–Bang Nguyen, T. C. Melewar, Arnold Japutra, Sung Ho Han, Cheng-Hao Steve Chen & Xiaoyu Yu [] []
Processing contradictory brand information from advertising and social media: an application of the multiple-motive heuristic-systematic model
–Kyongseok Kim, Karen W. King & Jooyoung Kim [] []
Why should I believe this? Deciphering the qualities of a credible online customer review
–Carl J. Clare, Gillian Wright, Peter Sandiford & Alberto Paucar Caceres [] []
Meaning transfer in celebrity endorsements: an explanation using metaphors
–Subhadip Roy [] []
Antecedents and outcomes of brand love: the mediating role of brand loyalty
–Nilay Biçakcioglu, Ilayda Ipek & Gül Bayraktaroglu [] []