TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 26(6)
A conceptual analysis of brand intimacy on social media platforms
–Alanoud F. Almubarak, Simon J. Pervan & Lester W. Johnson [] []
Combined effects of franchise management strategies and employee service performance on customer loyalty: a multilevel perspective
–B. Ramaseshan, Fazlul K. Rabbanee & Oksana Burford [] []
Corporate advantage in customer-centric diversification
–Lalit Manral & Kathryn R. Harrigan [] []
Diffusing market orientation to drive marketing capital: evidence from Vietnam
–Nguyen Dinh Tho, Nguyen Thi Mai Trang & Clifford J. Shultz II [] []
Toward a greater understanding of the market orientation and internal market orientation relationship
–Pratik Modi & Gurjeet Kaur Sahi [] []