TOC: J Adv Res
Introduction
Journal of Advertising Research, 58(3)
Editor’s Desk: What Do We Know about Sports Sponsorships?
–-John B. Ford [] [Google Scholar]
Numbers, Please: Why Marketers Need New Measures Of Consumer Engagement – How Expanding Platforms, the 6-Second Ad, And Fewer Ads Alter Engagement and Outcomes
–Gian M. Fulgoni [] []
Speaker’s Box: Artificial Intelligence in Advertising – How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey
–Jan Kietzmann, Jeannette Paschen, and Emily Treen [] [Google Scholar]
What We Know about Sports Sponsorships
Advertisement Typicality: A Longitudinal Experiment – Can Sponsors Transfer the Image Of a Sporting Event to Their Brand?
–Marc Mazodier, Armando Maria Corsi, and Pascale G. Quester [] []
Ambush Marketing Is Dead, Long Live Ambush Marketing – A Redefinition and Typology Of an Increasingly Prevalent Phenomenon
–Nicholas Burton and Simon Chadwick [] []
How Does Wall Street React to Global Sports Sponsorship Announcements? An Analysis of the Effect On Sponsoring Companies’ Stock Market Prices
–Carmen Abril, Joaquin Sanchez, and Teresa Recio [] [Google Scholar]
Articles
How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking – Best Practices for Video-Ad Placement and Delivery Based on Consumer Neuroscience Measures
–Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, and Matthew L. Tullman [] []
Digital Advertising and Company Value – Implications of Reallocating Advertising Expenditures
–Judy Ma and Brian Du [] []
Online versus Offline Promotional Communication – Evaluating the Effect of Medium On Customer Response
–Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, and Ida D’Attoma [] []
The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among Shoppers – Differences in Response by Gender To Messaging about England’s Plastic-Bag Levy
–Sidharth Muralidharan and Kim Sheehan [] [Google Scholar]
How to Implement Informational and Emotional Appeals in Print Advertisements – A Framework for Choosing Ad Appeals Based on Advertisers’ Objectives and Targeted Demographics
–Thorsten Teichert, Dirk Hardeck, Yong Liu, and Rohit Trivedi [] [Google Scholar]