TOC: J Adv
Introduction
Journal of Advertising, 47(3)
Entitativity of Concurrent Sponsors: Implications for Properties and Sponsors | Open Access
–Peter Dickenson & Anne L. Souchon [] []
The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach
–John Parker, Lawrence Ang & Scott Koslow [] []
The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising
–Steffi De Jans, Ini Vanwesenbeeck, Veroline Cauberghe, Liselot Hudders, Esther Rozendaal & Eva A. van Reijmersdal [] []
Active White Space (AWS) in Logo Designs: Effects on Logo Evaluations and Brand Communication
–Nazuk Sharma & Sajeev Varki [] []
Synergistic, Antagonistic, and Asymmetric Media Interactions
–Ceren Kolsarici & Demetrios Vakratsas [] []