TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 35(3)
Investors’ evaluations of price-increase preannouncements
Leon Gim Lim, Kapil R. Tuli, Marnik G. Dekimpe
Temporal myopia in sustainable behavior under uncertainty
Arianne J. van der Wal, Femke van Horen, Amir Grinstein
Estimating time-varying parameters in brand choice models: A semiparametric approach
Daniel Guhl, Bernhard Baumgartner, Thomas Kneib, Winfried J. Steiner
A random coefficients mixture hidden Markov model for marketing research
Eelco Kappe, Ashley Stadler Blank, Wayne S. DeSarbo
New product success in the consumer packaged goods industry: A shopper marketing approach
Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp, Marnik G. Dekimpe
The effects of mobile promotions on customer purchase dynamics
Chang Hee Park, Young-Hoon Park, David A. Schweidel
Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity
Ivan A. Guitart, Jorge Gonzalez, Stefan Stremersch
On consumer choice patterns and the net impact of feature promotions
Jonne Guyt, Els Gijsbrechts
May the force drag your dynamic logo: The brand work-energy effect
Stacey M. Baxter, Jasmina Ilicic
Quality signaling via strikethrough prices
Eric Schmidbauer, Axel Stock