TOC: J Promo Man
Introduction
Journal of Promotion Management, 24(6)
Attractiveness, Purchase Intention, and Willingness to Pay More for Global Brands: Evidence from Turkish Market
–Ulun Akturan Assoc. Prof. & Zehra Bozbay Assoc. Prof. [] []
Key Factors in Understanding Trends in Hollywood Product Placements from 2005 to 2015
–Melissa Seipel, Jason Freeman & Pamela Brubaker [] []
Promoting Public Health or Underlying Business Interests? The Effectiveness (or Ineffectiveness) of Responsible Drinking Social Causes by the Alcohol Industry Versus Non-Profits
–Yeonsoo Kim & Sun-Young Park [] []
Brand Personality Usage in Crisis Communication in Facebook
–Jiyoon (Karen) Han, Yoon Hi Sung & Dong Hoo Kim [] []
A Content Analysis of Compatible Fit among Message Elements in Philanthropy Ads
–Ji Mi Hong Ph.D. Student, Wei-Na Lee Ph.D. F.J. & Heyne Centennial Professor in Communication Professor of Advertising [] []
The Effect Of Advertising Content Control On Advertising Effectiveness In The Different Forced Exposure Circumstance
–Nam Young Kim [] []
Towards Multilife Marketing: How Goods Multiple Lives Practices Create Value for Consumers
–Myriam Ertz, Fabien Durif & Manon Arcand [] []
Twenty-Five Years after the Fall of the Berlin Wall: An Empirical Revisit of West German Consumers’ Attitudes Toward Products and Brands from Former East Germany
–Zafar Uddin Ahmed, Wolfgang Hinck & Reto Felix [] [Google Scholar]