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TOC: J Global Scholars Mar Sci

Introduction

Journal of Global Scholars of Marketing Science, 28(4)

Conceptual framing of virtuality and virtual consumption research
Mann Zhang & Nikhilesh Dholakia [] []

Assessing destination image via social network analysis: the case of the “Coastal Uncorked Wine and Food Festival”
Bomi Kang, L. Taylor Damonte, Young-Jae Kim & Eun-Joo Cha [] []

Public or private products? The impact of cause-related marketing and product conspicuity on consumer response on social networking sites
Jungin Choi, Yoon Hi Sung & Chang-Hoan Cho [] []

Reflections on “assessing tourist behavioral intentions through perceived service quality and customer satisfaction”
Elisa Alén [] []

Building brand awareness: The role of celebrity endorsement in advertisements
Rehenuma Rahman [] []