TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 28(4)
Conceptual framing of virtuality and virtual consumption research
–Mann Zhang & Nikhilesh Dholakia [] []
Assessing destination image via social network analysis: the case of the “Coastal Uncorked Wine and Food Festival”
–Bomi Kang, L. Taylor Damonte, Young-Jae Kim & Eun-Joo Cha [] []
Public or private products? The impact of cause-related marketing and product conspicuity on consumer response on social networking sites
–Jungin Choi, Yoon Hi Sung & Chang-Hoan Cho [] []
Reflections on “assessing tourist behavioral intentions through perceived service quality and customer satisfaction”
–Elisa Alén [] []
Building brand awareness: The role of celebrity endorsement in advertisements
–Rehenuma Rahman [] []