Seminar in PLS
Introduction
London, 19-21 Oct 2018
Partial least squares (PLS) path modeling is a variance-based structural equation modeling technique that has found widespread application in marketing research and beyond (). In particular, it facilitates studies about relationships between marketing instruments such as strategies, tactics, methods, and tools with behavioral variables such as consumer attitudes and behaviors (). A three-day course on 19-21 October 2018 in London provides a profound introduction to PLS path modeling. More information:
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