TOC: Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 22(2)
Co-creation experiences in social media brand communities
Riccardo Rialti, Alessandro Caliandro, Lamberto Zollo, and Cristiano Ciappei
The impact of positive emotional experiences on eWOM generation and loyalty
Antoni Serra-Cantallops, José Ramon-Cardona, and Fabiana Salvi
What drives crowdfunding participation? The influence of personal and social traits
Yusimi Rodriguez-Ricardo, María Sicilia, and Manuela López
Betting exclusively by private labels: could it have negative consequences for retailers?
José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Irene Esteban-Millat, and Francisco J. Martínez-López
Story of Aaker’s brand personality scale criticism
Ajay Kumar
The influence of cultural intelligence on intention of internet use
Angel Luis Coves Martínez, Carmen M. Sabiote-Ortiz, and Juan Miguel Rey-Pino