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KSMS 2018

Introduction

Korean Scholars of Marketing Science, Seoul, 10-11 Nov 2018; Deadline 30 Sep

2018 KSMS International Conference

1. Theme: Searching for the New Roles of Marketing in Challenging Business World

2. Conference Date: Nov. 10-11, 2018

3. Submission Deadline: September 30, 2018

4. Venue: Sogang University, Seoul, Republic of Korea

5. Host: Sogang Business School, Sogang University

6. Conference Chair: Jaihak Chung (Sogang University)

7. Organizers:
– Korean Scholars of Marketing Science
– Global Alliance of Marketing & Management Associations

8. Partners:
– Australian & New Zealand Marketing Academy
– Keio University
– New Zealand Asia Institute of the University of Auckland
– National Research Foundation of Korea
– Korea Economy & Management Development Institute

9. Publication Opportunities:

1) Special Issue of Asia Pacific Journal of Marketing and Logistic (SSCI) on “Research Methodologies in Management and Marketing”
– ‘New Roles of Research Methods in Management and Marketing’ Track

2) For the authors who target ‘Special Issue of Industrial Marketing Management (SSCI) on Innovative Digital Marketing Management in B2B Markets’
– 2018 B2B Innovative Digital Marketing Symposium

Please refer to ‘KSMS International Conference Guidelines for Final Submission’ at ().