TOC: Intl J Mar Semiotics
Introduction
International Journal of Marketing Semiotics, 6
Multisensory perception of cuteness in mascots and zoo animals
Jason Dydynski and Nelly Mäekivi
Discursive representations of Chilean universities and their future students in advertising
Pablo Matus and Francesca Poggi
On the spectral ideology of cultural globalization as social hauntology
George Rossolatos
Book Reviews
The Routledge Handbook of Critical Discourse Studies
John Flowerdew & John E. Richardson
Multimodality: Foundations, research and analysis: a problem-oriented introduction
John A. Bateman, Janina Wildfeuer & Tuomo Hiippala