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THE 2018 GARY L. LILIEN ISMS-MSI PRACTICE PRIZE COMPETITION: WINNER AND FINALISTS’ VIDEOS NOW ONLINE

The INFORMS Society for Marketing Science (ISMS) is happy to confirm all videos of the 2018 Gary L. Lilien ISMS-MSI Practice Prize competition are now uploaded to :

In order of appearance:

01: John Roberts, outgoing Vice President of Practice: Introduction

02: Albert Valenti, Shuba Srinivasan, Gokhan Yildirim, and Koen Pauwels
“Direct Mail to Prospects and Email to Current Customers? Managing Multichannel Marketing for L’Occitane” (Practice Prize Winner)

03: Yael Karlinsky Shichor and Oded Netzer
“Automating the B2B Salesperson Pricing Decisions: Can Machines Replace Humans and When?”

04: Michael Harrison and Jan-Benedict E.M. Steenkamp
“Squaring The Circle At USAA Using A New Machine-Learning Recommendation System”

05: Garrett Johnson, Randall Lewis, and Elmar Nubbemeyer
Ghost Ads: A Revolution in Measuring Ad Effectiveness

Towards the 2020 Practice Prize competition: The new Vice President of Practice, Koen Pauwels, will now take over and is looking forward to your entries for the 2020 competition, due by January 8, 2020. Gary and I encourage potential entrants however to contact us much earlier for help on how to develop the most compelling and rigorous entry and how to obtain client support and endorsement. If you feel you have an impactful piece of research in an industry setting but are uncertain if it is appropriate to the Prize, please do not hesitate to contact me or Gary. Direct questions about the process or eligibility to the Chair of the Practice Prize Competition (kpauwels@northeastern.edu) and Gary Lilien (Glilien@psu.edu).

I very much hope to hear from you.

Koen Pauwels

ISMS Vice President – Practice

Please see below for eligibility and preliminary time table.

Eligibility:

The Practice Prize is awarded for outstanding implementation of marketing science concepts and methods. The methods used must be innovative, sound, and appropriate to the problem and organization, and the work should have had significant, verifiable, and preferably quantitative impact on the performance of the client organization. Historically, two types of entries have been recognized: (1) a history of successful applications across time and/or organizations and (2) a single, impactful application. For the latter type of entry, the work should normally be completed within the five-year period prior to the year of the competition. All the work done between July 2014 and June 2019 will be eligible to enter the 2020 competition. Prior publication of the work does not disqualify it. Anyone is eligible to enter except members of the judging committee.

Entry and Details:

Entrants must submit:

• a 500-1000 word Abstract of the work, and
• An Impact Statement, a supplementary summary of what was accomplished and its organizational impact in enough detail (normally 500-1000 words) to judge the appropriateness of the work for the competition.
• Supplementary technical material that provides sufficient technical detail to permit the Prize Committee to judge the technical merit of the work.

Three or four competition finalists will be selected from amongst the entries. Finalists will present their work at the 2020 ISMS Marketing Science Conference and the judging will take place immediately thereafter. The winner (or, in unusual circumstances, winners) will be announced at the Conference. Finalists will have the right to submit their work to Marketing Science in the Practice Prize submission category. For a summary of previous Finalists see Lilien, Roberts and Shankar (Marketing Science 32.2 (2013): 229-245).

Timetable

1. Submissions due: January 8, 2020
2. Finalists notified: February 15, 2020
3. Finalist Papers due: April 15, 2020
4. Feedback on final submissions: May 16, 2020
5. Presentations at the 2018 ISMS Marketing Science Conference June 2020

Finalists will be invited to an industry – academia function at the Conference.

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