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The ÂÜÀòÉç¹ÙÍø Consumer Behavior SIG (CBSIG) seeks nominations for its award that recognizes a scholarly research article that contributes significantly to marketing practice. Deadline October 5, 2018.

ÂÜÀòÉç¹ÙÍø CBSIG Consumer Research in Practice Award

CALL FOR NOMINATIONS

The CBSIG of the ÂÜÀòÉç¹ÙÍø (ÂÜÀòÉç¹ÙÍø) welcomes nominations for the CBSIG Consumer Research in Practice Award. This award recognizes a scholarly research article that contributes significantly to marketing practice. The 2019 award is based on articles that appeared in a refereed journal (including but not limited to Journal of Marketing, Journal of Marketing research, Journal of Consumer Research, Journal of the Association for Consumer Research, and Journal of Consumer Psychology) in calendar year 2017. The winning article must meet the following criteria:

• Rigorous scholarly research
• Addresses an important marketing managerial issue
• An explicit objective of contributing to marketing practice
• Strong and compelling marketing implications
• Potential applicability across a range of products, services, and/or industries

Nominations should include a PDF of the article and a brief cover letter from the nominator (as to why the article is a good candidate for the award.

All nominations must be received by 5pm ET October 5, 2018. Nominations should be emailed to Dr. Richard Lutz, Vice Chair of Recognition and Awards at rjlutz@ufl.edu. Please feel free to contact Rich via e–mail with questions.

A committee comprised of members of the CBSIG Leadership Team will determine the winner. The winner will receive a plaque at the 2019 ÂÜÀòÉç¹ÙÍø Winter Conference and will be featured in the CBSIG newsletter. The winner will be notified by mid– November of 2018.

The CBSIG Leadership Team:

Wayne Hoyer, Barbara Kahn, June Cotte, Dip Biswas, Carlos Torelli and Richard Lutz

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