TOC: Res Applications Mar
Introduction
Recherche et Applications en Marketing, 33(3)
Editorial
Visual representations
–Eric Arnould and Delphine Dion [] []
The effect of the number of ingredient images on package evaluation and product choice
–Fanny Thomas and Sonia Capelli [] []
‘Asymmetric revelation’ effect: The influence of an increased number of photos on mental imagery and behavioural responses depending on target market
–Fabrice Larceneux, Marjolaine Bezançon, and Thomas Lefebvre [] []
Combining images and words in order to understand the cultural meaning of practices: What photo-elicitation reveals
–Louis César Ndione and Eric Remy [] []
The videographic approach in marketing research: Which methodological protocol?
–Baptiste Cléret, Aurélie Dehling, Julie Leroy, Joonas Rokka, Alice Sohier, and Maud Herbert [] []
On positioning videography as a tool for theorizing
–Joonas Rokka and Joel Hietanen [] []
Visual representations of goods and services through their brandings: The semiotic foundations of a language of brands
–François Bobrie [] []