TOC: Mar Theory
Introduction
Marketing Theory, 18(3)
Bodysnatching in the marketplace: Market-focused health activism and compelling narratives of dys-appearance
–James Cronin and Gillian Hopkinson [] []
The construction of marketing measures: The case of viewability
–Robert Cluley [] []
Dispossessing vulnerable consumers: Derealization, desubjectification, and violence
–Rohit Varman and Devi Vijay [] []
Conceptualizing consumption in the imagination: Relationships and movements between imaginative forms and the marketplace
–Rebecca Jenkins and Mike Molesworth [] []
City elements propelling city brand meaning-making processes: Urban reminders, the arts, and residential behavior
–Amelia Green, Debra Grace, and Helen Perkins [] []
Emotion and practice: Mothering, cooking, and teleoaffective episodes
–Susanna Molander and Benjamin Julien Hartmann [] []
Reconsumption reconsidered: Redressing nostalgia with neo-burlesque
–Marie-Cécile Cervellon and Stephen Brown [] []
Commentaries
Theory of marketplace morality and impoverished consumers
–Ronald Paul Hill [] []
Citizen typography and political brands in the 2016 US presidential election campaign
–Thomas J Billard [] []