TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 36(6)
Consumer dispositions toward global brands
Ankur Srivastava and M.S. Balaji
Concurrent sponsorship: implications for sponsoring brands and sponsored property
Anish Yousaf, Abhishek Mishra, and Anil Gupta
Strategic orientation for failure recovery and performance behavior
Wagner Junior Ladeira, Fernando de Oliveira Santini, Janaína Raquel Andrade da Costa, and Lucas Endrigo Severo Ribeiro
Fake-love: brand love for counterfeits
Kapil Khandeparkar and Manoj Motiani
Advertising skepticism, need for cognition and consumers’ attitudes
Muhammad Mustafa Raziq, Qazi Mohammed Ahmed, Mansoor Ahmad, Saquib Yusaf, Aymen Sajjad, and Salman Waheed
What drives green brand switching behavior?
Hung-Che Wu, Chiou-Fong Wei, Li-Yu Tseng, and Ching-Chan Cheng
End-customer value restructuring the financial service supply chain
Hanna Komulainen, Saila Saraniemi, Pauliina Ulkuniemi, and Marianne Ylilehto