TOC: J Mar
Introduction
Journal of Marketing, 82(5)
Device Switching in Online Purchasing: Examining the Strategic Contingencies
–Evert de Haan, P.K. Kannan, Peter C. Verhoef, and Thorsten Wiesel [] []
App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?
–Raoul Kübler, Koen Pauwels, Gökhan Yildirim, and Thomas Fandrich [] []
Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits
–Larisa Ertekin, Alina Sorescu, and Mark B. Houston [] []
Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry
–Amalesh Sharma, Alok R. Saboo, and V. Kumar [] []
When and How Board Members with Marketing Experience Facilitate Firm Growth
–Kimberly A. Whitler, Ryan Krause, and Donald R. Lehmann [] []
Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms
–Raghu Bommaraju and Sebastian Hohenberg [] []
Why Consumers Don’t See the Benefits of Genetically Modified Foods, and What Marketers Can Do ÂÜÀòÉç¹ÙÍøt It
–Sean T. Hingston and Theodore J. Noseworthy [] []
Status Games: Market Driving Through Social Influence in the U.S. Wine Industry
–Ashlee Humphreys and Gregory S. Carpenter [] []