TOC: J Intl Mar
Introduction
Journal of International Marketing, 26(3)
Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling
–G. Tomas M. Hult, Joseph F. Hair, Dorian Proksch, Marko Sarstedt, Andreas Pinkwart, and Christian M. Ringle [] []
Differential Effects of Customers’ Regulatory Fit on Trust, Perceived Value, and M-Commerce Use among Developing and Developed Countries
–Narongsak (Tek) Thongpapanl, Abdul R. Ashraf, Luciano Lapa, and Viswanath Venkatesh [] []
Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory
–Hongzhi Gao, Mary Tate, Hongxia Zhang, Shijiao Chen, and Bing Liang [] []
Opportunity Discovery and Creation as a Duality: Evidence from Small Firms’ Foreign Market Entries
–Sylvie Chetty, Masoud Karami, and Oscar Martín Martín [] []
Middle-Class Consumers in Emerging Markets: Conceptualization, Propositions, and Implications for International Marketers
–S. Tamer Cavusgil, Seyda Deligonul, Ilke Kardes, and Erin Cavusgil [] []