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Introduction to Special Issue: Consumer Response to the Evolving Retailing Landscape
Barbara E. Kahn, J. Jeffrey Inman, and Peter C. Verhoef

Buying Unicorns: The Impact of Consumer-to-Consumer Branded Buy/Sell/Trade Communities on Traditional Retail Buying Behavior
Catherine Armstrong Soule and Sara Hanson

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model
Leonard Lee, J. Jeffrey Inman, Jennifer J. Argo, Tim Böttger, Utpal Dholakia, Timothy Gilbride, Koert van Ittersum, Barbara Kahn, Ajay Kalra, Donald R. Lehmann, Leigh M. McAlister, Venkatesh Shankar, and Claire I. Tsai

The Effects of Multichannel Shopping on Customer Spending, Customer Visit Frequency, and Customer Profitability
Ashish Kumar, Ram Bezawada, and Minakshi Trivedi

Marketing Requires More Actual Data: A Commentary on Kumar et al. (2018)
Ewald Hoppen

When Reward Convenience Meets a Mobile App: Increasing Customer Participation in a Coalition Loyalty Program
Rebecca Jen-Hui Wang, Lakshman Krishnamurthi, and Edward C. Malthouse

Websites as Information Hubs: How Informational Channel Integration and Shopping Benefit Density Interact in Steering Customers to the Physical Store
Kristina Kleinlercher, Oliver Emrich, Dennis Herhausen, Peter C. Verhoef, and Thomas Rudolph

Commentary on Multichannel Research: What Do Managers Learn?
Gordon Wyner

The Sales Impact of Featuring Healthy Foods, Indulgent Foods, or Both: Findings from a Large-Scale Retail Field Study
Peggy J. Liu, Steven K. Dallas, Matthew Harding, and Gavan J. Fitzsimons

Don’t You Dare Push Me: How Persuasive Social Media Tactics Shape Customer Engagement
Welf H. Weiger, Maik Hammerschmidt, and Hauke A. Wetzel

How Should Retailers Deal with Consumer Sabotage of a Manufacturer Brand?
Bettina Nyffenegger, Andrea Kähr, Harley Krohmer, and Wayne D. Hoyer

Write or Type? How a Paper versus a Digital Shopping List Influences the Way Consumers Plan and Shop
Yanliu Huang and Zhen Yang

Commentary: The Impact of Digitization on Grocery Retailing: Why Shopping Lists Might Be a Valuable Tool for Brick-and-Mortar Grocery Retailers
Laurens M. Sloot

Selling the Extraordinary in Experiential Retail Stores
Steffen Jahn, Tim Nierobisch, Waldemar Toporowski, and Till Dannewald

Pop-ups, Ephemerality, and Consumer Experience: The Centrality of Buzz
Thomas S. Robertson, Hubert Gatignon, and Ludovica Cesareo

Don’t Surprise Me: How Social Relationships Shape Consumers’ Attitudes toward Probabilistic Selling
Linying (Sophie) Fan and Yuwei Jiang

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