ÂÜÀòÉç¹ÙÍø

Qualitative Research

Introduction

The (Practical) Trials and Tribulations of Interpretive Methods, Australian National University, 24 Sep 2018

 

ANU’s Research School of Management Workshop

Qualitative Research: The (Practical) Trials and Tribulations of Interpretive Methods

24th September 2018

Date: Monday 24th September, 2018

Time: 10am – 4pm (AEST)

Location: ANU’s RSM Seminar Room (Copland Building, Room: 1106)

Cost: Free

 

This one day workshop is designed to provide both new and established qualitative researchers insights into the practicalities of doing qualitative methods. Presenters are experienced researchers in the Consumer Culture Theory tradition, however, this workshop should appeal to anyone interested in doing qualitative research in business and marketplace context.

Presenters will talk about their own extensive experience in doing research from accessing difficult contexts, working as part of a research team, capturing and analysing large online and social media data sets, how to make sense of all this qualitative data and finally, how to position your theoretical contribution for publication. The focus will be on qualitative research as a lived experience, offering attendees practical strategies and ways forward in doing their own research.
 

PRESENTERS

Professor Shona Bettany 
Professor of Marketing and Consumer Research, Associate Dean Research, Liverpool Business School 

Presentation Topic: "You want to research WHAT!?: explorations and reflections on doing research on hard-to-reach or sensitive populations" 
 

Assoc. Professor Karen Fernandez
University of Auckland, NZ

Presentation Topic: Positioning Your Research

Abstract: Researchers are often asked to explain how their work extends prior research, and how it will, or does, make contributions. Reviewers and editors often ask prospective authors to ensure their work engages with ‘ongoing conversations’? in their target journal. In this workshop, Karen Fernandez draws on her experience as an Associate and Guest Editor to explain what this means, why it is important to position your thesis or article in relation to existing relevant literature, and what positioning involves. She will discuss strategies that can help you position your work more theoretically, and offer practical tips for doing so.  

 

Dr. Toni Eagar
Australian National University, Canberra

Presentation Topic: Capturing and Analysing Online and Social Media Data

Abstract: The advent of the internet has opened up a smorgasbord of opportunities for researchers to access information, informants and interesting phenomenon. However, in being such a rich source of data it also poses the challenge of how to collect data on both small and large scales. In this presentation, Toni Eagar will detail some of the data collection tools available to researchers, their practical applications and the methodological implications.
 

Professor Diane M. Martin
RMIT University, Melbourne

Presentation Topic: Conversations in Multidisciplinary Research: Tips for the Tenderfoot Team Member. (What I wish I had known before I agreed to work on a multi-disciplinary project)

Abstract: This presentation focuses on the case of the BONUS Change Baltic Sea project. It covers both the theoretical analysis of a macro-micro sustainability project and tips for scholars who are interested in working on complex problems with colleagues from multiple disciplines.
 

Dr. Tom van Laer
Cass Business School, London

Presentation Topic: A Theory and Technique to Understand Narrativity in Consumer Texts

Abstract: Many consumers base their purchase decisions on online consumer reviews. An overlooked feature of these texts is their narrativity: the extent to which they tell a story. more The authors construct a new theory of narrativity to link the narrative content and discourse of consumer reviews to consumer behavior. They also develop from scratch a technique that reliably determines the degree of narrativity of verbatim, online consumer reviews. More transporting (i.e., engaging) and persuasive reviews have better developed characters and events as well as more emotionally changing genres and dramatic event orders. This interdisciplinary research should help future researchers unpack the narrativity of large digital corpora of textual data and understand how this important linguistic feature varies along a continuum.

 
 

Contact details

ANU Research School of Management
LF Crisp Building
26C Kingsley St, Acton, ACT
enquiries.rsm@anu.edu.au