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The effects of different, discrete positive emotions on electronic word-of-mouth
Felix Septianto, Tung Moi Chiew

We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
Joachim Scholz, Katherine Duffy

Are all Chinese shoppers the same? Evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China
Song Yang, Shiqing Ding, Steven D’Alessandro

Is stereotypical gender targeting effective for increasing service choice?
Friedmann Enav, Brueller Daphna

Understanding moderating effects in increasing share-of-wallet and word-of-mouth: A case study of Lidl grocery retailer
Aijaz A. Shaikh, Heikki Karjaluoto, Juho Häkkinen

The more things change the more they stay the same: A replicated study of small retail firm resources
Louise Grimmer, Martin Grimmer, Gary Mortimer

What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty
Sonia Vilches-Montero, Ameet Pandit, Renzo Bravo-Olavarria, Chih-Wei (Fred) Chao

Drivers of user loyalty intention and commitment to a search engine: An exploratory study
Deepak Sirdeshmukh, Norita B. Ahmad, M. Sajid Khan, Nicholas J. Ashill

Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response
Silke Bambauer-Sachse, Priska Heinzle

Fun and fair, and I don’t care: The role of enjoyment, fairness and subjective norms on online gambling intentions
Jirka Konietzny, Albert Caruana, Mario L. Cassar

Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness
Abhishek Dwivedi, Tahmid Nayeem, Feisal Murshed

Understanding multichannel shopper journey configuration: An application of goal theory
Patricia Harris, Francesca Dall’Olmo Riley, Chris Hand

Together always better? The impact of shopping companions and shopping motivation on adolescents’ shopping experience
Stefanie Wenzel, Martin Benkenstein

Shifting value perceptions among young urban Indian consumers: The role of need for distinctiveness and western acculturation
Manveer Mann, Wi-Suk Kwon, Sang-Eun Byun

The influence of audience characteristics on the effectiveness of brand placement memory
Thamaraiselvan Natarajan, Senthil Arasu Balasubramaniam, Gladys Stephen, Daniel Inbaraj Jublee, Dharun Lingam Kasilingam

Knowledge Push Curve (KPC) in retailing: Evidence from patented innovations analysis affecting retailers’ competitiveness
Eleonora Pantano, Constantinos-Vasilios Priporas, Nikolaos Stylos

How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
Paulo Duarte, Susana Costa e Silva, Margarida Bernardo Ferreira

The flagship stores as sustainability communication channels for luxury fashion retailers
Elisa Arrigo

Those prices are HOT! How temperature-related visual cues anchor expectations of price and value
Michael Barbera, Gavin Northey, Felix Septianto, Daniela Spanjaard

Designing retail spaces for inclusion
Karen Edwards, Mark S. Rosenbaum, Deborah Brosdahl, Patrick Hughes

Aesthetic or self-expressiveness? Linking brand logo benefits, brand stereotypes and relationship quality
Arnold Japutra, Sebastian Molinillo, Shasha Wang

Does price sensitivity and price level influence store price image and repurchase intention in retail markets?
Ana Paula Graciola, Deonir De Toni, Vinicius Zanchet de Lima, Gabriel Sperandio Milan

How service quality and outcome confidence drive pre-outcome word-of-mouth
Kemefasu Ifie, Antonis C. Simintiras, Yogesh Dwivedi, Vasileia Mavridou

Emotional experiences behind the pursuit of inconspicuous luxury
Marian Makkar, Sheau-Fen Yap

Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective
Pramod Iyer, Arezoo Davari, Amaradri Mukherjee

Collaborative consumption as C2C trading: Analyzing the effects of materialism and price consciousness
Arto Lindblom, Taru Lindblom, Heidi Wechtler

The role of psychological ownership in shoplifting prevention: An exploratory study
Balkrushna Potdar, John Guthrie, Juergen Gnoth, Tony Garry

Marketing video-enabled social media as part of your e-recruitment strategy: Stop trying to be trendy
Patrick van Esch, Margaret Mente

Understanding Chinese consumer adoption of apparel mobile commerce: An extended TAM approach
Ting Chi

Buyer-seller amount-price equilibrium for prepaid services: Implication for promotional pricing
Rajesh Kumar Sinha, Atanu Adhikari

Customer engagement behaviors: The role of service convenience, fairness and quality
Sanjit Kumar Roy, Vaibhav Shekhar, Walfried M. Lassar, Tom Chen

Faith-filled brands: The interplay of religious branding and brand engagement in the self-concept
Richie L. Liu, Elizabeth A. Minton

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