TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 24(7)
Content analysis of the empirical research on IMC from 2000 to 2015
–Maja Šeric [] []
Facebook fan page: the effect of perceived socialness in consumer–brand communication
–Jinhyon Kwon Hammick & Ilyoung Ju [] []
The effects of tolerance of negativity on consumers’ responses to comparative attack advertising
–Darrel D. Muehling, Akshaya Vijayalakshmi & Russell N. Laczniak [] []
In the eye of the beholder: Communicating CSR through color in packaging design
–Maria Assunta Barchiesi, Silvia Castellan & Roberta Costa [] []
The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising
–Dong Hoo Kim, Jinyoung Jinnie Yoo & Wei-Na Lee [] []
What affects the effectiveness of celebrity endorsement? Impact of interplay among congruence, identification, and attribution
–Nam-Hyun Um [] []