ÂÜÀòÉç¹ÙÍø

TOC: J Con Mar

Introduction

Journal of Consumer Marketing, 35(4)

Something old, something new: the role of partitioned pricing in consumers’ preference for new versus used products
Jody L. Crosno and Annie Peng Cui

Price promotions: examining the buyer mix and subsequent changes in purchase loyalty
John G. Dawes

Collaborative consumption: the role of familiarity and trust among Millennials
Christoph Mittendorf

Does “sharing” mean “socially responsible consuming”? Exploration of the relationship between collaborative consumption and socially responsible consumption
Myriam Ertz, Fabien Durif, Agnès Lecompte, and Caroline Boivin

Does expressing subjectivity in online reviews enhance persuasion?
Stephanie Q. Liu, Marie Ozanne, and Anna S. Mattila

Antecedents of green consumption: a scale of measure
Sinove Marde and Claire Verite-Masserot

A meta-analytic review of hedonic and utilitarian shopping values
Valter Vieira, Fernando Oliveira Santini, and Clécio Falcao Araujo

Antecedents to consumers’ showrooming behaviour: an integrated TAM-TPB framework
Sourabh Arora and Sangeeta Sahney

Dealing with “enemy-brothers”: Sunni Arab consumers’ animosity toward Iran and Turkey
Saeb Farhan Al Ganideh and Mohammad Niamat Elahee