TOC: Mar Sci
Introduction
Marketing Science, 37(4)
> Two Centuries of Innovations and Stock Market Bubbles
–Alina Sorescu, Sorin M. Sorescu, Will J. Armstrong, and Bart Devoldere [] []
The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions
–Raluca M. Ursu [] []
Real-Time Bidding in Online Display Advertising
–Amin Sayedi [] []
An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints
–Xiao Liu, Timothy Derdenger, and Baohong Sun [] []
Pricing and Product Design for Vice Goods: A Strategic Analysis
–Sanjay Jain and Krista J. Li [] []
Inferring the Economics of Store Density from Closures: The Starbucks Case
–Ali Umut Guler [] []
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
–Hernán A. Bruno, Javier Cebollada, and Pradeep K. Chintagunta [] []
Optimal Design of Return Policies
–Thanh Tran, Haresh Gurnani, and Ramarao Desiraju [] []
Explaining Bundle-Framing Effects with Signaling Theory
–Jihwan Moon and Steven M. Shugan [] []