TOC: J Mar Man
Introduction
Journal of Marketing Management, 34(5/6)
Screening marketing: videography and the expanding horizons of filmic research
–Joonas Rokka, Joel Hietanen & Douglas Brownlie [] []
Envisioning consumers: how videography can contribute to marketing knowledge
–Russell W. Belk, Marylouise Caldwell, Timothy M. Devinney, Giana M. Eckhardt, Paul Henry, Robert Kozinets & Emmanuella Plakoyiannaki [] []
Focusing ethnography: theory and recommendations for effectively combining video and ethnographic research
–Niklas Woermann [] []
Need for narrative
–Tom van Laer, Luca M. Visconti & Stephanie Feiereisen [] []
Mapping the extended frontiers of escapism: binge-watching and hyperdiegetic exploration
–Scott Jones, James Cronin & Maria G. Piacentini [] []
On critical collaborative videographies
–Andreas Chatzidakis & Pauline Maclaran [] []
Engaging the audience through videography as performance
–Anastasia Seregina [] []
Footwear with feeling: a cultural approach to product development
–Skye-Maree Dixon & Avi Shankar [] []
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
–Julie Leroy, Baptiste Cléret & Michel Boyer [] []
More than meets the eye: videography and production of desire in semiocapitalism
–Joel Hietanen & Mikael Andéhn [] []