TOC: Qual Market Res Intl J
Introduction
Qualitative Market Research: An International Journal, 21(3)
“A feminine brand? Never!” Brands as gender threats for “resistant” masculinities
Isabelle Ulrich and Elisabeth Tissier-Desbordes
Do gambling game choices reflect a recreational gambler’s motivations?
Andrew Lindridge, Sharon E. Beatty, and William Magnus Northington
Service recovery as an organizational capability
Samiha Mjahed Hammami, Nizar Souiden, and Abdelfattah Triki
A semiotic analysis on cultural meanings of eating horsemeat
Hanna Leipämaa-Leskinen, Henna Syrjälä, and Minna-Maarit Jaskari
Market-mediated authenticity in culturally themed culinary space
Nilanjana Sinha, Himadri Roy Chaudhuri, Jie G. Fowler, and Sitanath Mazumdar
Factors affecting consumers’ online product review use
Kelley A. O’Reilly, Amy MacMillan, Alhassan G. Mumuni, and Karen M. Lancendorfer