TOC: Psych Mar
Introduction
Psychology & Marketing, 35(9)
Value co-creation in online healthcare communities: The impact of patients’ reference frames on cure and care
–Sarah Van Oerle, Annouk Lievens and Dominik Mahr [] []
Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
–Laszlo Sajtos and Yit Sean Chong [] []
Places as authentic consumption contexts
–Nathalie Spielmann, Barry J. Babin and Aikaterini Manthiou [] []
The contrasting influences of incidental anger and fear on responses to a service failure
–Lei Su, Lisa C. Wan and Robert S. Wyer Jr [] []
The effects of anticipated goal-inconsistent behavior on present goal choices
–Yael Zemack-Rugar and Canan Corus [] []
When consumers struggle: Action crisis and its effects on problematic goal pursuit
–Richard J. Vann, José Antonio Rosa and Sean M. McCrea [] []