TOC: J Promo Man
Introduction
Journal of Promotion Management, 24(5)
Innovation, Knowledge, Judgement and Decision Making as Virtuous Cycles
–Mercedes Grijalvo Guest editors, Miguel Palacios Guest editors & Carla Martinez-Climent Guest editors [] []
Identifying Customer Needs through Knowledge Sharing in Inter-Firm Relationships
–Waheed Akbar Bhatti [] []
Consumer Behavior in the Disposal of Products: Forty Years of Research
–Jorge Cruz-Cárdenas & Patricio Arévalo-Chávez [] []
HRM and Innovative Capabilities of Family Businesses
–Josiane Fahd-Sreih & Abdul-Nasser El-Kassar [] []
The Effect of Export Promotion Programs on Chilean Firms’ Export Activity: A Longitudinal Study on Trade Shows and Trade Missions
–Valeska V. Geldres-Weiss & Joaquín Monreal-Pérez [] [Google Scholar]
Linking CSR Communication Activities to Consumer Brand Evaluations: An Examination of Mediating and Moderating Factors Linking CSR Communication to Brand Evaluations
–Olesya Venger & Nadia Pomirleanu [] []
Factors Affecting Attitudes and Behavioral Intentions Toward In-app Mobile Advertisements
–Valdimar Sigurdsson, R. G. Vishnu Menon, Atli Geir Hallgrímsson, Nils Magne Larsen & Asle Fagerstrøm [] []
Entrepreneurial Orientation: The Dark Triad of Executive Personality
–Sascha Kraus, Jennifer Berchtold, Carolin Palmer & Matthias Filser [] []