TOC: J Macromar
Introduction
Journal of Macromarketing, 38(3)
A Ten Country-Company Study of Sustainability and Product-Market Performance: Influences of Doing Good, Warm Glow, and Price Fairness
–G. Tomas M. Hult, Jeannette A. Mena, Maria Alejandra Gonzalez-Perez, Katarina Lagerström, and Daniel T. Hult [] []
Building Meaning: Architectural Dialectic in Spatial Marketing Systems
–Angela Bargenda [] []
Towards a Theory of Marketing Systems as the Public Good
–Djavlonbek Kadirov [] []
Gifts and Nationalism in Wartime Japan
–Yuko Minowa and Russell W. Belk [] []
Religious Orientations and Consumer Ethics: The Mediating Role of Personal Moral Philosophies
–Rafi M. M. I. Chowdhury [] []
Gross National Happiness (GNH): Linkages to and Implications for Macromarketing
–Gene R. Laczniak and Nicholas J. C. Santos [] []
Book Reviews
The Invisible Hand? How Market Economies have Emerged and Declined since AD500
–Raymond Benton, Jr. [] []
Ethics and Morality in Consumption – An Interdisciplinary Perspective
–Ann-Marie Kennedy [] []