TOC: J intl Con Mar
Introduction
Journal of International Consumer Marketing, 30(3)
Editorial
–C. Anthony Di Benedetto []
What Happens When Satisfied Customers Need Variety? –Effects Of Purchase Decision Involvement and Product Category on Chinese Consumers’ Brand-Switching Behavior
–Hui Sang, Fei Xue & Jinling Zhao [] [Google Scholar]
Cultural Influence on Luxury Value Perceptions: Collectivist vs. Individualist Luxury Perceptions
–Farhad Aliyev & Ralf Wagner [] []
Empirical Study of Heterogeneous Behavior at the Base of the Pyramid: The Influence of Demographic and Psychographic Factors
–Wirawan Dony Dahana, Toshio Kobayashi & Azusa Ebisuya [] []
Are Nine-Ending Prices Equally Influential in Eastern Culture for Pricing Green Products?
–Avinash Tripathi & Neeraj Pandey [] []
Organizational Legitimacy, Corporate Social Responsibility, and Bottom of the Pyramid Consumers
–Arilova A. Randrianasolo [] []