TOC: J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 25(3)
Buyer–seller relationships of the dental devices industry in Taiwan: perspective of relationship
–Yi-Sheng Wang [] []
Business marketing in France: can the case be made for “French exceptionalism” or is it just a slight variation?
–Houcine Akrout, Joseph Kaswengi & Pierre Valette-Florence [] []
Hindering or enabling structural social capital to enhance buyer performance? The role of relational social capital at two levels in China
–Liping Qian, Pianpian Yang & Jiaqi Xue [] []
Moderating roles of national culture for alliance relationship advantages and performance in Asia
–Seongho Kang, Subin Im & Heungsoo Park [] []
What will business-to-business marketers learn from neuro-marketing? Insights for business marketing practice
–Weng Marc Lim [] []