Revisit: Sheth Medal Forum
Introduction
Updated program for the Preconference Forum: Improving Service in Healthcare, and award for Len Berry, Boston, 10 Aug 2018
Sheth Foundation Medal Forum: Improving Service in Healthcare
ÂÜÀòÉç¹ÙÍø Summer Academic Conference
Marriott Copley Place | Boston, MA
August 10, 2018 | 8:30 a.m. – 1:00 p.m.
8:30-8:45
Welcome
Kathleen Seiders, Conference Chair, Professor of Marketing, Boston College
8:45-9:15
The Next Era of Service – New Places, New Roles, New Partnerships
Maureen Bisognano, President Emerita and Senior Fellow, Institute for Healthcare Improvement
9:15-9:45
Designing and Managing Experience Clues that Are Emmotionally Bonding and Memorable
Lou Carbone, Founder and chief Experience Officer, Experience Engineering
9:45-10:00
Break
10:00-10:30
What Oncologists Can Do to Improve the Experience of Their Patients
Joseph Jacobson, MD, Chief Quality Office and Senior Physician, Dana Farber Cancer Institute, and Associate Professor of Medicine, Harvard Medical Shool
10:30-11:00
The Power of Proximity in Health Services Research
Leonard Berry, University Distinguished Professor of Marketing, Texas A&M University, and Senior Fellow, Institute for Healtchcare Improvement
11:00-11:30
Speaker Panel Discussion with Audience
11:30-1:00
The Sheth Foundation Award Luncheon
See the following URLs for registration information, and to stay up-to-date:
/academics/pages/services-healthcare-preconference.aspx