TOC: Intl J Sports Mar Sponsor
Introduction
International Journal of Sports Marketing and Sponsorship, 19(3)
Impact of international sports events on the attendance of domestic sports league games using Chinese Super League data
Yan Feng, Jia Lu, and Yeujun Yoon
The British Olympic football team
Stephen Hills, Bob Heere, and Matt Walker
What did Ryan Lochte do? The double-edged sword of endorsers behaving badly
Jessica Vredenburg and Marilyn Giroux
Impact of athletic star power on product consumption
Karla McCormick
The role of the categorization process on the influence of a famous football player on the evaluations of a football team
Rogelio Puente-Díaz and Judith Cavazos-Arroyo
Sports, storytelling and social media: a review and conceptualization
Christofer Laurell and Sten Söderman
How public sport centers can improve the sport consumer experience
Ignacio Cepeda-Carrión and Gabriel Cepeda-Carrion