Crisis Contagion and Crisis Management
Introduction
Dan Laufer has recent blogs and a podcast available for classes covering brand crises
The leading current events program on television in New Zealand, TV1’s Q+A, interviewed me about my research on Crisis Management. The focus of the interview was primarily on my recent articles related to Crisis Contagion and the role of the CEO as a spokesperson during a crisis which has also been featured in the Wall Street Journal (see
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A podcast of the interview is now available (15 minute segment), and below is a link to the Podcast:
The podcast may be useful to incorporate in Marketing courses when discussing brand crises in the classroom.