TOC: J Mar Res
Introduction
Journal of Marketing Research, 55(4)
When Showrooming Increases Retailer Profit
–Dmitri Kuksov and Chenxi Liao [] []
Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk
–Andrew R. Long, Philip M. Fernbach, and Bart De Langhe [] []
Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising
–Courtney Paulson, Lan Luo, and Gareth M. James [] []
Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry
–Angela Xia Liu, Jan-Benedict E.M. Steenkamp, and Jurui Zhang [] []
Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity
–Sherry Shi Wang and Ralf Van Der Lans [] []
(I’m) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions
–Grant Packard, Sarah G. Moore, and Brent McFerran [] []
The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty
–Bowen Ruan, Christopher K. Hsee, and Zoe Y. Lu [] []
Network Overlap and Content Sharing on Social Media Platforms
–Jing Peng, Ashish Agarwal, Kartik Hosanagar, and Raghuram Iyengar [] []
Mirror, Mirror on the Retail Wall: Self-Focused Attention Promotes Reliance on Feelings in Consumer Decisions
–Hannah H. Chang and Iris W. Hung [] []
Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates
–Hang-Yee Chan, Maarten Boksem, and Ale Smidts [] []