TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 43
“How to Project Customer Retention” Revisited: The Role of Duration Dependence
Peter S. Fader, Bruce G.S. Hardie, Yuzhou Liu, Joseph Davin, Thomas Steenburgh
The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising
Colin Campbell, Nathaniel J. Evans
Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media
Behice Ece Ilhan, Raoul V. Kübler, Koen H. Pauwels
Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing
Kimmy Wa Chan, Stella Yiyan Li, John Jianjun Zhu
Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging
Antonia Erz, Anna-Bertha Heeris Christensen
Don’t Just “Like” Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media
Rebecca VanMeter, Holly A. Syrdal, Susan Powell-Mantel, Douglas B. Grisaffe, Erik T. Nesson
Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]
René Eppmann, Magdalena Bekk, Kristina Klein
Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice
Niklas Barwitz, Peter Maas
The Effects of Culture on Consumers’ Consumption and Generation of Online Reviews
Jong Min Kim, Mina Jun, Chung K. Kim
A Neuropsychological Study on How Consumers Process Risky and Secure E-payments
Luis-Alberto Casado-Aranda, Francisco Liébana-Cabanillas, Juan Sánchez-Fernández
Finding Meaning in Contradiction on Employee Review Sites — Effects of Discrepant Online Reviews on Job Application Intentions
Raoul Könsgen, Mario Schaarschmidt, Stefan Ivens, Andreas Munzel