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Sustainable and Responsible Consumption

Introduction

Evidence from Emerging Economies, Special issue of Journal of Nonprofit and Voluntary Sector Marketing; Deadline 31 Oct 2018

INTERNATIONAL JOURNAL OF NONPROFIT AND VOLUNTARY SECTOR MARKETING
SPECIAL ISSUE CALL FOR PAPERS

Sustainable and Responsible Consumption: Evidences from Emerging Economies

Special Issue Guest Editors: Charles Jebarakirthy (Griffith University), M S Balaji (University of Nottingham Ningbo China), Rambalak Yadav (IMT Hyderabad), Manish Gupta (IFHE University).

Deadline for submissions: 31 October 2018

Environmental issues have rapidly become a topic of interest at the global level (Geels et al., 2015) and sustainability has received increasing interest in the field of business management It has been argued that the best way to enhance sustainability in society is to encourage individuals to adopt eco-friendly activities in their day-to-day life (Prothero et al., 2011). People’s consumption patterns affect the environment, the functioning of the ecosystem and the availability of resources and they should be encouraged to adopt sustainable consumption (Connolly & Prothero, 2003; Jakovcevic et al., 2014). It is therefore believed that sustainability and environmental consciousness should be incorporated into consumer behaviour (Tan, 2010). Sustainable and responsible consumption will also contribute to economic development in countries.

While several studies have focused on sustainable consumption in developed countries, only a very few studies have investigated it in developing countries (Nkamnebe, 2011; Khare, 2015). Developing countries tend to take initiatives to respond to the environmental problems and to enhance sustainability (Child, & Tsai, 2005; Vergragt, Akenji, & DeWick, 2014; Yadav & Pathak, 2017); however, very limited emphasis has been placed on individuals’ commitment to adopting sustainability and their sustainability practices (Yadav, Dokania, & Pathak, 2016).

Guest Editor welcomes topics including, but not limited to:

Empirical papers on the following or related themes are welcome:

  • Sustainable and responsible consumption
  • Fair trade consumption
  • Values and goals for sustainable consumption
  • Communication relating to sustainable and responsible consumption (e.g.; green advertising and green promotional campaign)
  • Consumer responses to CSR and corporate sustainable actions
  • Barriers to sustainable consumption
  • Barriers to the marketing of sustainable products
  • Consumers’ knowledge of sustainability
  • Cross-cultural differences in sustainable and ethical behaviors
  • Collaborative consumption and demarketing

Read more at the full call for papers: