TOC: Psych Mar
Introduction
Psychology & Marketing, 35(8)
Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses
–Philipp A. Rauschnabel [] []
When opposites attract? Exploring the existence of complementarity in self-brand congruence processes
–Maria Karampela, Angela Tregear, Jonathan Ansell and Susan Dunnett [] []
Bridging the intention–behavior gap among organic grocery customers: The crucial role of point-of-sale information
–Phillip Frank and Christian Brock [] []
The preference for scarcity: A developmental and comparative perspective
–Maria John, Alicia P. Melis, Daniel Read, Federico Rossano and Michael Tomasello [] []
Understanding purchase determinants of luxury vintage products
–Cesare Amatulli, Giovanni Pino, Matteo De Angelis and Robert Cascio [] []