TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 26(4)
E-tailer personality and behavioral intentions: the application of self-congruity theory
–Gopal Das & Gaurav Khatwani [] []
The link between customer satisfaction and loyalty: the moderating role of customer characteristics
–Nadine Schirmer, Christian M. Ringle, Siegfried P. Gudergan & Matthias S. G. Feistel [] []
Relating strategic market orientation and market performance: role of customer value types
–Gurjeet Kaur Sahi, Mahesh C. Gupta & Subhash C. Lonial [] []
It is not about what you read, but how you read it: the effects of sequencing rational and emotional messages on corporate and product brand attitudes
–Weng Marc Lim, Pei-Lee Teh & Pervaiz K. Ahmed [] []
Exploring the locus of internal marketing
–Wilson Ozuem, Natalie Limb & Geoff Lancaster [] []