TOC: J Con Res
Introduction
Journal of Consumer Research, 45(2)
Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy
Nailya Ordabayeva; Daniel Fernandes
Consumer Movements and Collective Creativity: The Case of Restaurant Day
Henri A Weijo; Diane M Martin; Eric J Arnould
Buying Beauty for the Long Run: (Mis)predicting Liking of Product Aesthetics
Eva C Buechel; Claudia Townsend
Not My Type: Why Affective Decision Makers Are Reluctant to Make Financial Decisions
Jane Jeongin Park; Aner Sela
Dissociating Controllable and Uncontrollable Effects of Affective Stimuli on Attitudes and Consumption
Mandy Hütter; Steven Sweldens
Periodic Pricing and Perceived Contract Benefits
Stephen A Atlas; Daniel M Bartels
When Consumers Prefer to Give Material Gifts Instead of Experiences: The Role of Social Distance
Joseph K Goodman; Sarah Lim
The Effects of Rarity on Indulgent Consumption: Non-Impulsives Indulge When Low Frequency Is Salient
Frank May; Caglar Irmak
Affective Boundaries of Scope Insensitivity
Hannah H Chang; Michel Tuan Pham
Minions for the Rich? Financial Status Changes How Consumers See Products with Anthropomorphic Features
Hye-Young Kim; Ann L McGill
Goods Donations Increase Charitable Credit for Low-Warmth Donors
Rachel Gershon; Cynthia Cryder