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JOURNAL OF MARKETING MANAGEMENT SPECIAL ISSUE CALL FOR PAPERS

The role of smart technologies in decision making: developing, supporting and training smart consumers

Special Issue Guest Editor: Eleonora Pantano, Middlesex University, UK
Deadline for submissions: 1 March 2019

Market forces and technological advancements are making the management of and strategies for innovation more prominent and essential in all functions of business, not least marketing and retailing (Inman & Nikolova, 2017; Pantano et al., 2017; Rust & Huang, 2014; Worm et al., 2017). Thus, the frontiers of marketing are constantly pushed further, requiring the development and adjustments of new theories.

Prior literature on innovation in marketing has mainly focused on digital marketing (e-marketing) and mobile retail (Chung et al., 2016; Pantano & Gandini, 2017; Pantano et al., 2018; Shankar et al., 2016), while recently introducing the notion of smart retailing in terms of smart experience and interaction (Dacko, 2017; Pantano et al., 2018; Roy et al., 2018; Wu et al., 2017), smart products (Mani & Chouk, 2017), and new digital opportunities (Hilken et al., 2017; Pantano et al., 2018; Willems et al., 2017).

While these studies provide a theory basis for defining smart retailing and consumer behaviour in smart retail settings (Roy et al., 2018), the concept of smart consumers, that is, those consumers making extensive use of smart technologies in all steps of their shopping behavior and experience of the store (either offline and online) is still under-investigated. Thus, the concept the smart consumer is emerging as a promising area for future marketing and retailing research directions.

The aim of this special issue is to elicit new approaches to marketing, with an emphasis on retailing and consumer management. The special issue is prompted by the increasing impact of technology-based innovations, and aims to support scholars and practitioners in taking advantage of these opportunities through a more comprehensive perspective. Notwithstanding an increasing number of recent articles on the future of retailing as prompted by the continuous evolution in technology (Balaji & Roy, 2017; Dacko, 2017; Inman & Nikolova 2017; Pantano et al., 2017, 2018; Papagiannidis et al., 2017; Willems et al., 2017), this is a field where research opportunities with potential managerial and theoretical implications are attractively wide-open.

The Guest Editor welcomes open-minded, provocative, multi-disciplinary and eclectic perspectives with original ideas and advanced thinking. This Journal of Marketing Management special issue welcomes both empirical and theoretical/conceptual contributions, models, approaches, methods, tools and case studies that illuminate, explain and utilise innovation and innovativeness in retailing, addressing new research directions in the field of smart retailing as well as building important new knowledge on smart consumers. Contributions to knowledge may result from adopting or modifying concepts or theories from other fields of research, or from creating and explicating novel content specific to this domain.

The Guest Editor welcomes topics including, but not limited to:

• Smart technologies, smart retailing and smart consumer interactions in the new service economy
• Smart technologies to support consumer decision making
• Smart technologies for improving consumer information management within offline and online retail settings
• Consumer experience and consumption behavior in smart environments
• Co-creation, smart partnerships and new forms of collaboration between firms and consumers, mediated by smart technologies
• Consumer and retailer preparedness for new smart environments

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