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2018 International Symposium on Branding Science and Global Branding Strategy

Supporting Journal: International Marketing Review, Special Issue: “Nation Branding and the Globalization of Brands”

October 20-21, 2018, East China Normal University, Shanghai, China

We are delighted to invite scholars worldwide who are interested in branding strategies to attend the 2018 International Symposium on Branding Science and Global Branding Strategy, which will be held at East China Normal University, Shanghai, China on October 20-21, 2018. This is the third symposium organized annually by Institute for Nation(al) Branding Strategy of East China Normal University, with a mission to conduct research on (1) developing branding strategies for China as a nation brand, and (2) building national brand and facilitating brand globalization of Chinese brands.

This symposium will bring branding research scholars to share and disseminate cutting-edge knowledge and research findings on contemporary branding science and brand strategies from multi-discipline perspectives. Following the Call for papers for the International Marketing Review special issue of “Nation Branding and the Globalization of Brands” ( we also invite authors planning to submit paper to this special issue to present their abstract/full paper during the symposium and workshop. Authors who intend to submit their manuscript to this IMR special issue are encouraged to attend the symposium and workshop, which provides authors a better chance to receive feedback and constructive comments from peer researchers and editors. However, attending the symposium/workshop is neither required for submission to the IMR special issue (which requires a separation submission to the IMR online submission system), nor guaranteed that the submission will be accepted for publication in the Special Issue.

The aims of the symposium/workshop are to:

• Meet and share research in the nation branding and global branding issues with peers and IMR editor and special issue guest editor, and associate editor of IM and JMR.
• Enable authors to present, discuss and receive feedback on their papers prior to final submission to the IMR special issue.
• Improve the quality of papers and ultimately maximise authors’ chances of final acceptance to the special issue

. This symposium is free for registration and participants are only responsible for their own travel and accommodation. Authors of accepted papers will be given 20 minutes for presentation. This will be followed by discussion for 5-10 minutes depending on the number of papers accepted for presentation. Only those who intend to attend the symposium should submit their paper.

• Deadline for submission to the symposium/workshop: August 15, 2018. Full papers/abstracts for the conference should be submitted to the organizing committee at: inbs@fem.ecnu.edu.cn (cc-mail to Professor Cheng Lu Wang, at cwang@newhaven.edu).
• Notification of acceptance will be sent out before or by September 1, 2018.

Conference Co-chairs:

• Professor Jiaxun He, Co-dean of Asia-Europe Business School, Director of Institute for Nation(al) Branding Strategy, East China Normal University, China;
• Professor Jan-Benedict Steenkamp, Massey Distinguished Professor, University of North Carolina at Chapel Hill, USA; Associate Editor, Journal of Marketing and Journal of Marketing Research.
• Professor Cheng Lu Wang, Department Chair of Marketing, University of New Haven, USA. International Marketing Review Special issue guest editor
• Professor John W. Cadogan, Loughborough University, UK, Editor-in-chief, International Marketing Review

Keynote Speakers (Confirmed):

• Professor Jan-Benedict Steenkamp, Massey Distinguished Professor of Marketing, University of North Carolina, USA
• Professor Carlos J. Torelli, Department of Business Administration, University of Illinois, Urbana-Champaign, USA
• Professor John W. Cadogan, Loughborough University, UK,

Supporting Journals and Organizations:

• International Marketing Review
• Journal of Marketing Science (Chinese)
• Journal of Contemporary Marketing Science
• China Marketing Association of University
• National Natural Science Foundation of China (Division of Management Science)

Further inquiries regarding logistics while in China, please contact secretaries of organizing committee:

Yuqing Wu, email: yqwu@fem.ecnu.edu.cn, (Phone: 18516566899)
Li Sun, email: 15597404@,(Phone: 18721690371)
Liangjie, Zhu, email: zhuliangjie1987@163.com; (Phone: 15821131962)

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