TechSIG Lazaridis Prize
Introduction
Manfred Krafft, Christine Arden and Peter Verhoef have won the 2018 TechSIG/Lazaridis Institute Prize for best paper in marketing on innovation, technology and interactivity
The authors of the paper,
Krafft, Manfred, Christine M. Arden, and Peter C. Verhoef (2017), "," , 39, 39-54,
have won a Prize of $1,500 USD for the Best Paper for Research on the Practice of Marketing as it relates to Innovation, Technology and Interactivity.
The award is given by the ÂÜÀòÉç¹ÙÍø’s Innovation, Technology and Interactivity Special Interest Group and the at Wilfrid Laurier University. It will be celebrated at Summer ÂÜÀòÉç¹ÙÍø in Boston.
The paper deserving honorable mention was
Kanuri, Vamsi K., Murali K. Mantrala, and Esther Thorson (2017), "," , 81(2), 45-63.
The Prize Committee consisted of Nicole Coviello, Sonja Gensler, Charles Hofacker, Cait Lamberton and Andrew Stephen.