ISMS/MSI/EMAC Lilien Award
Introduction
Albert Valenti, Shuba Srinivasan, Gokhan Yildirim and Koen Pauwels have wont the 2018 ISMS/MSI/EMAC Gary Lilien Marketing Science Impact Award
Finalists in the 2018 ISMS/MSI/EMAC Gary Lilien Marketing Science Impact Award
Winner
Albert Valenti, Shuba Srinivasan, Gokhan Yildirim, and Koen Pauwels
“Direct Mail to Prospects and Email to Current Customers? Managing Multichannel Marketing for L’Occitane”
Finalists
Yael Karlinsky Shichor and Oded Netzer
“Automating the B2B Salesperson Pricing Decisions: Can Machines Replace Humans and When?”
Michael Harrison and Jan-Benedict E.M. Steenkamp
“Squaring The Circle At USAA Using A New Machine-Learning Recommendation System”
Garrett Johnson, Randall Lewis, and Elmar Nubbemeyer
“Ghost Ads: A Revolution in Measuring Ad Effectiveness”