TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 17(4)
It is for you, or it is for me: How relationship dependence affects gift image consistency in romantic relationships
–Rifei Cong, Biao Luo, Tieshan Li and Chengyuan Wang [] []
Showing to friends or strangers? Relationship orientation influences the effect of social exclusion on conspicuous consumption
–Shichang Liang, Yun He, Yaping Chang, Xuebing Dong and Donghong Zhu [] []
To share or not to share? Explaining willingness to share in the context of social distance
–Nadine Schreiner, Doreén Pick and Peter Kenning [] []
Online shopping experience in an emerging e-retailing market: Towards a conceptual model
–Ernest Emeka Izogo and Chanaka Jayawardhena [] []
Forces affecting perception of product comments on social-WOM: An interactive, relational communication perspective
–Angelina Nhat Hanh Le, Ben Roy Do, Nurul Azizah, Ryan Huu Phuc Dang and Julian Ming Sung Cheng [] []
Examining the role of two aspects of eWOM in online repurchase intention: An integrated trust–loyalty perspective
–Zeki Atil Bulut and Ali Naci Karabulut [] []
Are U.S. consumers using MyPlate and restaurant menu labels and does their use equate with dietary and exercise behavior?
–Joan A. Vaccaro and Fatma G. Huffman [] []
Train the child and teach the adult: Developing intervention strategies for increasing seafood consumption
–Dawn Birch, David Dean, Syed Muhammad Fazal-e-Hasan and Meredith Lawley [] []
The influence of retailer size on consumer responses to social responsibility initiatives
–Todd Green, Alexis M. Allen and John Peloza [] []