TOC: Ind Mar Man
Introduction
Industrial Marketing Management, 72
Special Section on: SI:Branding in B2B Context
Advancing theoretical and strategic development of branding in industrial marketing
Cheng Lu Wang, Andy W. Hao
Building industrial brand equity on resource advantage
Yong J. Wang, Noel Capon, Valerie Lynette Wang, Chiquan Guo
Enhancing firm performance: The role of brand orientation in business-to-business marketing
Yu Chang, Xinchun Wang, Dennis B. Arnett
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Riza Casidy, Munyaradzi W Nyadzayo, Mayoor Mohan, Brian Brown
Investigating relationship types for creating brand value for resellers
Suraksha Gupta, Pantea Foroudi, Dorothy Yen
The impact of relational versus technological resources on e-loyalty: A comparative study between local, national and foreign branded banks
Russel P.J. Kingshott, Piyush Sharma, Henry F.L. Chung
Perceived globalness and localness in B2B brands: A co-branding perspective
Mayoor Mohan, Brian P. Brown, Christina Sichtmann, Klaus Schoefer
Brand worlds: Introducing experiential marketing to B2B branding
Benjamin Österle, Marc M. Kuhn, Jörg Henseler
Push and pull strategies by component suppliers when OEMs can produce the component in-house: The roles of branding in a supply chain
Chuang Zhang, Dalu Fang, Xiaotong Yang, Xubing Zhang
Brand management efficiency and firm value: An integrated resource based and signalling theory perspective
Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin
Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China—from a legitimacy perspective
Rui Guo, Wei Zhang, Tao Wang, Caroline Bingxin Li, Lan Tao
Challenges in gaining supply chain competitiveness: Supplier response strategies and determinants
Neale G. O’Connor, Zhilin Yang, Ling Jiang
Digital enablement and its role in internal branding: A case study of HUANYI travel agency
Chunqing Li, Shuojia Guo, Li Cao, Jie Li
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
Jiaxun He, Haiyang Huang, Wanying Wu
Regular Article
How to revise, and revise really well, for premier academic journals
Peter LaPlaca, Adam Lindgreen, Joëlle Vanhamme, C. Anthony Di Benedetto