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Transforming marketing education: Historical, contemporary and future perspectives
Linda Brennan, Vinh Nhat Lu, Tania von der Heidt

A subjective personal introspective essay on the evolution of business schools, the fate of marketing education, and aspirations toward a great society
Morris B. Holbrook

The university in a world of digital technologies: Tensions and challenges
Dang Nguyen

Social brand engagement: How orientation events engage students with the university
Teagan Altschwager, Rebecca Dolan, Jodie Conduit

Investigating the value of a peer-to-peer mentoring experience
Kathleen Griffiths, Foula Kopanidis, Marion Steel

A scholarship approach to embedding creativity and sustainability in Marketing Principles curriculum
Tania von der Heidt

Can MOOCs reduce global inequality in education?
Rachel Pollack Ichou

Facilitating co-creation experience in the classroom with Lego Serious Play
Stephen Dann

Work integrated learning in international marketing: Student insights
Vinh Nhat Lu, Brett Scholz, Long T.V. Nguyen

Melding traditional and progressive andragogy in marketing education, using the hermeneutic competency development strategy
Rouxelle De Villiers, Alexandra Claudia Hess

Using intuitive awakening for business students to enhance strategic thinking skills
Melvin Prince, Constantinos Priporas

Experiential learning: Helping students to become ‘career-ready’
Daniela Spanjaard, Tim Hall, Nicole Stegemann

On carrot cake and marketing education: A perspective on balancing skills for employability
Kate Daellenbach

Reconceptualising the scholarship of marketing education–SoME futurescapes
Elizabeth Snuggs, Colin Jevons

Directions in higher education: A marketing perspective
Mark D. Uncles

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