TOC: Mar Sci
Introduction
Marketing Science, 37(3)
A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns
–Yanwen Wang, Michael Lewis, and David A. Schweidel [] []
Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings
–Manuel Hermosilla, Fernanda Gutiérrez-Navratil, and Juan Prieto-Rodríguez [] []
A Model of Two-Sided Costly Communication for Building New Product Category Demand
–Michelle Y. Lu and Jiwoong Shin [] []
On the Use of Overt Anti-Counterfeiting Technologies
–Yuetao Gao [] []
Learning from Online Social Ties
–Yuchi Zhang and David Godes [] []
Consumer Choice and Market Outcomes Under Ambiguity in Product Quality
–Onesun Steve Yoo and Rakesh Sarin [] []
Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers
–Bing Jing [] []
The Misuse of Accounting-Based Approximations of Tobin’s q in a World of Market-Based Assets
–Neil Thomas Bendle and Moeen Naseer Butt [] []